I’ve been waiting a couple weeks to write this post because while we unofficially released our Jalapeno Wine Lemonade Party Pouches at the farmers’ markets a couple weeks ago, we couldn’t call it official until our labels came in. You were first introduced to Lyle in this post where I shared the makings of the label with you and asked you to weigh in on his name. Well, here we are friends. Lyle is live!
Last Saturday was Lyle’s debut and let me tell you a little something about this learning curve thing – it’s a $#@!
We weren’t completely sure what the turn-out would be at the markets because of the long weekend. Do most people leave town? Or do they go downtown? You’d think we’d remember from our experience at The Boise Farmer’s Market last year but in all honesty…we barely remember last harvest (and the only reason we do is because when you practically get water-boarded with grape juice you never forget it).
So my winemaker and our favorite Booth Babe Tony (it’s a term of endearment at this point) prepped the lemonade the day before, as usual. Rest assured this is a weekly thing and the party pouches are indeed fresh when you buy them at the farmers’ markets and will last quite a while in the refrigerator or freezer. Although…WHY? No one puts Lyle in a box.
On Saturday morning we arrived at the markets fully equipped, or so we thought. Turns out the stormy day we were all promised was actually gorgeous and people were all about loving on some farmers’ markets. Lyle was flying off the tables.
We sold out of the party pouches by noon at both markets, but we still had samples to give out.
So although we ran out of the pouches (don’t worry, we’ll make more, it’s what we do) we were still able to give people a taste. Which meant we ended up telling them how to make their own. Which meant our bottles of Jalapeno Wine started to fly, too. Which takes us back to that learning curve thing. Our takeaway: When life gives you Jalapeno Wine Lemonade, you make more Jalapeno Wine Lemonade. It’s the Law of Alcohol and Demand.
And in case you are available and looking, here’s Lyle’s personal ad:
For an updated list of market dates and upcoming events, check out our Potter Wines Calendar of Events. To purchase the party pouches you can contact us directly, visit one of the Boise farmers’ markets, or stay tuned for the ability to purchase it on our website, www.jalapenowine.com, very soon!